Oceanos is excited to share a new solution called the List Optimizer™ Contact Valuator. This solution will allow you to improve your contact prioritization, content alignment and overall sales and marketing efficiencies.
To explain how Contact Valuator works in simple terms, it helps you score contact records based on their alignment to an audience definition. This is accomplished by first enhancing the contacts with social media, firmagraphics and other intelligence attributes. Rather than evaluating a contact based solely on their job title and company, the appended intelligence provides insight into the person’s roles and responsibilities. To establish a valuation the model compares each contact’s “ProspectDNA™”.
To illustrate, let’s say a client is targeting technology security professionals within large organizations. Between client provided data and those contacts procured by Oceanos, the prospect pool contains 35,000 contacts.
One of these prospects is Mr. John Sample, who based on his contact record is an IT Director at UPS. As we know, a large organization like UPS will have several IT Directors, many of which will have no influence on technology security. Within an IT security campaign, most marketers would suppress John Sample, simply based on his broad job title. However, using Contact Valuator, John’s “ProspectDNA™” reveals a very different story.
Let’s look at just his LinkedIn profile. We see the job title on his profile references IT security. Also, the Summary and Specialties section reveals a wealth of insight…that he is responsible for Global IT Security, holds multiple ISACA security certifications, and specializes in Information Security, Risk Management, Business Continuity, IT Architecture and Regulatory Compliance.
We can also learn more about UPS including their firmagraphics, financials and technology infrastructure. Other intelligence attributes that might play a role in the valuation process include trigger events. It’s clear that John Sample would not only be included in the campaign, but would map to a top decile.
Just think how differently you would nurture and message this prospect based on a better understanding of his “ProspectDNA™”. You might route John Sample directly to an experienced inside sale rep, or perhaps he’s the ideal candidate for a direct mail communication with a personal follow-up phone call. When you know the lead is top grade, it removes risk and opens creativity.
Or feel free to contact Brian Hession, President & Founder of Oceanos at firstname.lastname@example.org