We have all read plenty of articles about “good data”, how important it is and “good data” is like gasoline in your car…. so on and so forth. But how many businesses can definitively stand behind the data they sell you? At Oceanos, we believe we have cured bad data. The past few years of research and investment into our List Optimizer™ software seem to be really paying off.
So, how do we make “good data”?
Oceanos, does not own any data. We have partnered with dozens of data providers and based on your requirements, we pick the best vendor and buy the data for you. But this data is just the raw material, like crude oil. We run this raw data through a detailed process of refinement identifying bad email addresses and correcting phone numbers. In addition, we run a whole phone verification process on your file and also standardize the postal addresses. At the end of this process we produce a certificate called the Oceanos “Data Audit Certificate”. The certificate tells you what we started off with and what we have done to get it right. It proves what we have done to get to “good data”. You will be surprised how the data gets modified as we refine it and will learn many times that we have corrected 50 – 60% of the file. These steps result in a clean list that enables you to target your message to the right audience.
View the Oceanos Data Audit Certificate: http://www.oceanosinc.com/objects/pdfs/DataAuditCertificate.pdf
Give us a chance to do business with you and try out the Data Audit Certificate yourself. Good data is not a theory anymore, good data is a daily practice at Oceanos.
If you are interested in learning how Oceanos can guarantee “good data”, feel free to contact Raghu Prabhu, Vice President and Chief Technology Officer at email@example.com