LIST OPTIMIZER™
The List Optimizer™ is a proprietary system of List Intelligence™ processes that yield “smart data” to power your demand creation and database building programs. These intelligence attributes improve segmentation and content alignment yielding a higher return on your data investment. The List Optimizer™ is comprised of three primary groups:
Business Intelligence
List Optimizer™ Business Intelligence includes firmagraphic, financial and competitive intelligence from a vast network of sources. The primary feed for company level information is Bureau Van Dijk, an aggregator of Dun & Bradstreet, Datamonitor, LexisNexis, Thomson Reuters, Morningstar and Dow Jones. In combination these feeds yield in-depth company intelligence. The Competitive Intelligence database maintains software install intelligence via proprietary technologies and third partner contributors. The information is collected, standardized and weighted based on the type and number of sources confirming the intelligence. Software install intelligence used to drive competitive displacement and complimentary demand creation programs.
Executive Intelligence
List Optimizer’s Executive Intelligence streamlines the sourcing and utilization of contact data from a network of data providers including publishers, associations, communities, research firms and crowd sourced providers. The data network goes beyond traditional providers to ensure a wide moat of contact information that can be configured to produce a custom data solution. The selection process is optimized with the Oceanos KnowlegeBank which contains a rolling 60 months of historical performance metrics to support trend analysis and benchmarking.
Data Quality & Compliance
List Optimizer™ Data Quality and Compliance provides a three channel hygiene screen to increase compliance and reduce the downstream costs associated with bad data. Bad and non-compliant email, phone and postal data is proactively removed or updated. A Data Audit Certificate accompanies all data sets providing reassurance that the records have been reviewed and cleansed prior to inclusion within your marketing automation platform.
List Intelligence™ + List Optimizer™ = Smart Data
The List Optimizer™ is a proprietary system of List Intelligence™ processes that yield “smart data” to power your demand creation and database building programs. These intelligence attributes improve segmentation and content alignment yielding a higher return on your data investment. The List Optimizer™ is comprised of three primary groups:
Business Intelligence
List Optimizer™ Business Intelligence includes firmagraphic, financial and competitive intelligence from a vast network of sources. The primary feed for company level information is Bureau Van Dijk, an aggregator of Dun & Bradstreet, Datamonitor, LexisNexis, Thomson Reuters, Morningstar and Dow Jones. In combination these feeds yield in-depth company intelligence. The Competitive Intelligence database maintains software install intelligence via proprietary technologies and third partner contributors. The information is collected, standardized and weighted based on the type and number of sources confirming the intelligence. Software install intelligence used to drive competitive displacement and complimentary demand creation programs.
Executive Intelligence
List Optimizer’s Executive Intelligence streamlines the sourcing and utilization of contact data from a network of data providers including publishers, associations, communities, research firms and crowd sourced providers. The data network goes beyond traditional providers to ensure a wide moat of contact information that can be configured to produce a custom data solution. The selection process is optimized with the Oceanos KnowlegeBank which contains a rolling 60 months of historical performance metrics to support trend analysis and benchmarking.
Data Quality & Compliance
List Optimizer™ Data Quality and Compliance provides a three channel hygiene screen to increase compliance and reduce the downstream costs associated with bad data. Bad and non-compliant email, phone and postal data is proactively removed or updated. A Data Audit Certificate accompanies all data sets providing reassurance that the records have been reviewed and cleansed prior to inclusion within your marketing automation platform.
List Intelligence™ + List Optimizer™ = Smart Data
DemandGen Report Whitepaper: “2012 Data Acquisition Report” with content from Eloqua, SiriusDecisions and the IDC CMO Advisory Group
