LIST OPTIMIZER™
The List Optimizer™ is a proprietary system of List Intelligence™ processes that in combination yield “smart data” to power your demand creation and database building programs. These intelligence attributes allow for improved targeting and a higher return on your data investment.

The List Optimizer™ is comprised of two suites - Business Intelligence and Executive Intelligence. The Business Intelligence suite is powered by Bureau Van Dijk, an aggregator of firmagraphic and financial intelligence from sources such as Dun & Bradstreet, Datamonitor, LexisNexis, Thomson Reuters, and Dow Jones. The database covers over twenty-four million companies providing rich corporate level information. Augmenting Bureau Van Dijk is a robust competitive intelligence database containing software install and equipment purchase information. This intelligence provides a platform for designing competitive market share attacks, complimentary offerings, or establishing a greenfield. The BI suite also includes social media, company to domain mapping and other custom intelligence points.

List Optimizer’s Executive Intelligence suite provides the platform to seamlessly search across an expansive portfolio of data providers isolating optimal contact records. The data feeds include all the providers that offer multi-channel records for perpetual use, along with thousands of rental sources from all types of business publishers, associations/communities, product buyers and vertical databases. The List Optimizer™ search engine includes business intelligence attributes, contact level criteria, and historical performance metrics to produce custom data solutions to drive all types of demand creation and database building programs.

List Intelligence™ + List Optimizer™ = Smart Data