Historically the biggest challenge facing demand generation practitioners has been maintaining the integrity of their CRM and net new third-party contacts. A growing focus on account-based approaches has also put a microscope on contact data quality.
In this episode, Brian Hession, VP of Data Quality and Innovation at TechTarget discusses key Demand Gen and Data Quality trends that will disrupt the B2B Marketplace.
Hundreds of companies in dozens of industries look to Oceanos to take their sales and marketing data to the next level of quality, accuracy and results. That’s because we occupy that nexus point where machine-driven intelligence is guided by the best minds in data management.