Your contact data is holding back your success—and we can prove it.
Would you like to know the percent of your database that aligns to your audience definition? Are you aware of the number of contacts that you're missing within your addressable market?
You need to run a Contact Gap Analysis. This application analyzes your house contacts and highlights the percent that align to your audience definition. It then identifies the key contacts missing within your target accounts. These contacts can be immediately sourced to close the gaps within your database. The result is a clear lens into the state of your contact data and a better understanding of the addressable market.
We use the Gap Analysis results as a guide to ensure that the contact acquisition strategy will find the most valuable contacts missing within your target accounts. With contact data in constant flux (i.e. inbound, outbound, and attrition), Gap Analysis reports are frequently refreshed.
"Oceanos helps us create an impactful, measurable and repeatable provides for keeping our database healthy. And with the Gap Analysis, we have insight on what accounts are missing our top personas. Kate Sarkissian O'Leary, Senior Manager, Database Marketing, Brainshark
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We start with multiple data assets
Then our software and our experts work together to get you results.
Oceanos delivers the industry's highest quality data to enable your:
Account-Based Marketing • Content Engagement
Find the Right Contacts
With an understanding of the gaps within your database, a contact discovery strategy is implemented to close the most important first. Serving as a hub for contact data, we boast over 145 million contact records. This volume empowers our List Optimizer™ solution to search deep within a named account. Our expertise lies in leveraging your audience definition to find the best contacts with a high level of accuracy. The result is a more complete view of the buying committee within each key account.
Prioritize ABM-Ready Contacts
The traditional contact record doesn't measure up to the demands of ABM. To orchestrate multi-step ABM "plays" you need to ensure accuracy across channels. In addition, you need direct dials, social handles and location intelligence.
Oceanos contacts contain an "ABM Usability Score". Contacts with a high score are well-suited for ABM.