A new framework that delivers smarter data, better marketing automation performance and more revenue.
With all the guides out there, why read this one? You'll learn how the Data Optimization framework can help:
- To better segment and align content, and prioritize internal resources
- Establish deeper reach into the "buying team" to drive revenue
- Utilize social media intelligence to identify the right contacts
- Advisory from leading experts on demand generation
"Historical approaches to external list rental/purchasing are obsolete and actually incorporate more 'aged' data into a system that's desperate for updates."
– Dave Higgins, Vice President, Marketing, IBM