Strategies for Enhancing Demand Generation in B2B Tech Marketing
Historically the biggest challenge facing demand generation practitioners has been maintaining the integrity of their CRM and net new third-party contacts. A growing focus on account-based approaches has also put a microscope on contact data quality.
Key B2B Demand Generation and Data Quality Trends with Brian Hession, VP of Data Quality and Innovation at TechTarget
In this episode, Brian Hession, VP of Data Quality and Innovation at TechTarget discusses key Demand Gen and Data Quality trends that will disrupt the B2B Marketplace.
Openprise adds Oceanos to their Data Marketplace
Oceanos joins D&B, DiscoverOrg, and Acxiom as new providers within the Openprise Data Marketplace.
AMA Boston Event – May 17 @5:30pm - 8:30pm
Brian Hession to present at upcoming AMA Boston’s Marketing Mingle. Register Today!
Oceanos GDPR Screen now includes EU territories
The Oceanos GDPR Contact Data Screen now includes primary, outermost and overseas territories associated with EU countries.
Oceanos President Recognized as a Top Marketing Operations Leader
Engagio recognizes Brian Hession as MOPs leading consultant. Click here to see the full list.
Oceanos Releases "IT Specialty" Filter
New data point to improve technology audience segmentation and persona mapping.
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