CabinetM highlights the Oceanos-Engagio Guidebook

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CabinetM highlights the Oceanos-Engagio Guidebook

Orchestrated Account Based Marketing “plays” are multi-touch and multi-channel requiring accurate contact information to support direct mail, phone outreach, emails and social. The traditional contact record, even when the information is up-to-date, lacks the versatility needed for the demands of ABM. As ABM continues to gain momentum, practitioners are realizing the need for “ABM-Ready” contacts.

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