Key Oceanos partner ANNUITAS' CEO Carlos Hidalgo has released a new book that is a must read for all in sales and marketing. Driving Demand, Transforming B2B Marketing to Meet the Needs of the Modern Buyer focuses on the changing behaviors of those looking to buy, and how technology is leading companies to be more customer focused than ever. It also provides a roadmap to help your organization get started with their change management initiatives by providing key checks and balances in the process to keep your strategy in line. Pick up your copy today and learn how you can help your organization with the changing behavior of its customers.
Available on Amazon: Click to buy