Featured in CMO Essentials: Brian Hession’s “Supercharge the Top of Your Funnel with Data and Analytics” Article


“Predictive Analytics” proved to be the buzz term of 2014, and with 2015 in full gear it has proven to be making its impact on the way marketers are making decisions. However, the success of this model is heavily reliant on accurate and complete data. For tips and recommendations about how to use your data purchases (past and present) to fuel your predictive model, see Oceanos President Brian Hession’s article in CMO Essentials: http://www.cmoessentials.com/supercharge-top-funnel-quality-data-analytics/#sthash.XV5sNTi3.dpbs