FreshAddress & Oceanos Announce Strategic Partnership to Deliver Next-Generation Email and Social Verification Solutions That Help Clients Build and Enrich their Customer Databases.
Robust real-time SafeToSend® email validation and spam trap detection at point of entry into Eloqua and Marketo marketing automation platforms.
NEWTON, MA, (May 5, 2016) – FreshAddress, Inc., the leader in email marketing database services, and Oceanos, the data contact management experts, are excited to announce a strategic partnership formed to help B2B Eloqua and Marketo marketers maximize the return on their data acquisition efforts.
The two companies are joining forces to bring FreshAddress's SafeToSend® email validation solution to Oceanos customers. The service is delivered as part of an integrated data health check cloud solution with easy plug-ins to the Eloqua and Marketo marketing automation platforms. This new layer of protection allows marketers to better build, clean, and maintain their contact lists. SafeToSend® ensures email databases are safe to send by:
- Flagging toxic and malicious email addresses for removal, including spamtraps, honeypots, heavy spam complainers and more
- Identifying and correcting hygiene errors, enabling clients to connect with customers otherwise lost to invalid email addresses
- Eliminating bouncing email addresses, resulting in 100% guaranteed deliverable email addresses
This translates into improved engagement (open, click-through, and conversion rates) and email inbox delivery. The end result for the Oceanos customer is stronger sales and profitability.
"All of the new email contacts in the world won’t help a marketer one bit if they aren’t clean and deliverable. In fact, acquiring new contacts can sometimes do much more harm than good, especially if the email addresses are malicious or problematic, like spamtraps," said Bill Kaplan, CEO of FreshAddress. "We're excited to be integrated into Oceanos’s data health check solution, which will enable their clients to maximize their email marketing revenues.”
"We integrated with FreshAddress based on their stellar reputation and industry leadership, which spans almost two decades. Both organizations are fully committed to continuous improvement and customer success,” said Brian Hession, CEO of Oceanos. “We’re excited to offer our clients a best-in-class email verification solution. SafeToSend® not only improves deliverability, but mitigates risk by removing problematic email addresses."
Under the agreement, Oceanos has integrated SafeToSend® into its List Optimizer™ analytics platform. The service is also available via the Oceanos Cloud Portal, which includes the Oceanos Eloqua and Marketo Connectors and API.
Interested parties can contact Oceanos to schedule a demo or stop by the Oceanos booth at the Marketo Nation Summit, May 9-13 in Las Vegas, NV.
FreshAddress, Inc. helps companies including 25% of the Fortune 100 and many of America’s leading nonprofits to build, clean, and update their email databases to maximize revenue and donations. FreshAddress offers services including its SafeToSend® Deliverability Solution, patented Email Change of Address (ECOA), and Postal and Email Appending. FreshAddress also provides customer lifecycle and optimization solutions.
FreshAddress services are offered through partner channels including ESPs, marketing agencies, data solutions providers, and list management and brokerage companies. The privately-held company was founded in 1999 and is based in Newton, MA. For more information, visit www.freshaddress.com.
Oceanos is a marketing technology company that designs data management strategies and solutions. We help marketers drive top-of-funnel demand and assist sales by finding targeted prospects to accelerate revenue generation. We organize our solutions within a framework called the Data Optimization Cycle™, which wraps industry expertise with powerful technology to discover, cleanse, enrich, and score data. The firm has held a market leader position for a decade, and has earned numerous accolades from business and industry sources.