Hot off the presses, "Unleash Possible: A Marketer's Playbook that Drives Sales" is your go to resource for marketing in a complex selling environment. The book is chock full of practical tips, case studies and how-to guidance including a case study by our very own Brian Hession.
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“Unleash Possible is a shot in the arm for any marketer (or sales person) who is needing guidance and support. The pages are that of a coach who is encouraging their team that the seemingly impossible is indeed achievable. Marketing executives should add this book to their teams reading list as not only does it encourage teams to get up and get going, it provides practical advice and insights that can implemented immediately.” - Carlos Hidalgo CEO ANNUITAS & Author of “Driving Demand”
“Rarely do you find a practical, accessible resource that seamlessly combines sales and marketing into a coherent and motivating call to action as Samantha has written here. Highly recommended read by those new (and old) to B2B sales and marketing (yes both sides of the aisle and funnel!).” - Matt Heinz, President Heinz Marketing Inc.