Name: Kristina Jones
Company/ Title: Independent Marketing Consultant (Autodesk)
Years in the Industry: 17
Platforms Used: Aprimo, Salesforce
What will you be trying differently in 2015? I'll be providing a more nurtured customer experience to help guide customers through the buying cycle.
What is the best lesson you have learned as a Marketer? Two things; To never put all your eggs in one basket! Also, always be open to trying new things and taking risks.
How has Oceanos helped bring your database or your marketing strategy to the next level? On a recent project I worked on, leveraging Oceanos’s custom database build allowed and help us to find fresh contacts and contact information. In this day and age, we’re finding fewer and fewer people take the time to update their contact information with you. By being able to specifically target companies with specific business titles and specific geographies via social media, we were able to focus our efforts in a very targeted manner and drive prospects to local events that we haven’t been able to reach before.