Oceanos Client Snapshot: CashStar

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Name:  Luke Nielson

Company/Title: CashStar, Marketing Specialist

Years in the Industry: 2

Platforms Used: Salesforce & Pardot 

 

What is the best lesson you have learned as a Marketer? The most foundational part of a successful email campaign is starting with the right list.

How has data impacted your sales team?  Our improved data makes it faster and easier for our sales team to reach the best contacts. This should speed up the sales cycle and make them more effective from the very beginning.

How has Oceanos helped bring your database or your marketing strategy to the next level?  Oceanos filled in the gaps on our target list. Our database has never been stronger and we have new visibility into key functional areas at target accounts.

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