Oceanos Joins ABM Cloud for Salesforce, the First-Ever Account-Based Marketing Partnership for the Salesforce Platform
The contact data management vendor will collaborate with ABM platform, Terminus, to help marketers build comprehensive ABM technology solutions
Boston, MA (August 11, 2016) – Oceanos has joined the ABM Cloud for Salesforce program, founded by Terminus and officially launched today at the #FlipMyFunnel conference in Boston. The partner program seeks to help marketers understand the ABM software product landscape and select best-in-class tools across functional categories.
Oceanos is an expert in contact data management helping organizations cleanse, complete and grow their sales and marketing data. Serving as a data “hub,” Oceanos combines a variety of third-party sources with social profile data. The result is better data to improve account-based marketing and drive more revenue.
“Account-based marketing amplifies the need for high quality contact data. If you’re not confident in your contact data, take advantage of free diagnostics tools. Start with a Data Health Check to gain insight into the accuracy and completeness of your contacts. Follow with a Contact Gap Analysis to better understand the percent of the addressable market you’re missing within each account,” says Brian Hession, President & Founder of Oceanos.
ABM Cloud for Salesforce, an invite-only partner program designed to provide marketers with a selection of web-based tools that support the execution of account-based marketing strategies at scale, has more than 30 vendors signed-on to the initiative. Each software tool connects with Salesforce to share data and are grouped into at least one of the five categories of an ABM technology stack:
- Identify - tools for identifying potential accounts
- Expand - tools for expanding reach within accounts
- Engage - tools for engaging with accounts
- Advocate - tools to help individuals within accounts become product champions
- Measure - analytics tools that help marketers understand attribution and engagement from those accounts
The ABM Cloud is geared toward Salesforce users because it’s the most widely used SaaS CRM. Other joint projects will include a referral program, blogs, roadshows, webinars and whitepapers.
“Account-based marketing has emerged as a transformative strategy for B2B marketers yet there is a lack of clarity on how to build an integrated ABM technology solution. The ABM Cloud for Salesforce provides marketers a roadmap to developing a comprehensive solution that works with their existing eco-system while not being locked into one vendor,” says Sangram Vajre, CMO & co-founder of Terminus.