ABM users are quickly realizing traditional contact records simply don’t measure up to the demands of ABM. The Oceanos ‘ABM Usability Score’ prioritizes contact records that are ABM-ready.
Oceanos announces the release of an “ABM Usability Score” to help its client improve the results of their Account-Based initiatives. Contacts with a high score provide users greater confidence to run multi-step “plays” to increase engagement and accelerate returns.
“The “plays” that ABM platforms offer their users requires a different set of attributes and validation that extends beyond record accuracy, said Brian Hession, President & Founder of Oceanos. “The ‘ABM Usability Score’ builds upon our Data Quality Score (DQS) helping sales and marketers source contacts that are better suited for ABM”.