Oceanos Releases "IT Specialty" Filter to Improve Persona Targeting
Boston, MA March 1, 2018 - Oceanos released a new data point, "IT Specialty", to help sales and marketers better segment the technology audience. The data point is derived from regression modeling that ingests thousands of self-reported skills and certifications to determine the combination of attributes that best predict one of the eighteen IT specialties listed below.
- Big Data
- Data Center
Brian Hession, President & Founder of Oceanos, stated "The model reviewed over two million technology contacts and successfully assigned either a primary and/or secondary specialty to approximately 1.1 million of them. This new data point will enable our clients to more effectively segment the IT audience by combining 'job level', 'function', 'sub-function' with 'specialty'. This data point will provide instant value when peered with generic titles such as IT Manager or IT Director."
Oceanos is a B2B technology, data, and advisory services company that helps organizations cleanse, complete, and grow their contact database to support all types of demand generation. The process is powered by the highest quality data and algorithms, leveraging multiple data sources, innovation, and strategic expertise. Oceanos data solutions are accessible via API, multiple CRM/MAP, and directly via an advisor. To learn more visit www.oceanosinc.com.