Strategies for Enhancing Demand Generation in B2B Tech Marketing

Down
Strategies for Enhancing Demand Generation in B2B Tech Marketing

Historically the biggest challenge facing demand generation practitioners has been maintaining the integrity of their CRM and net new third-party contacts. A growing focus on account-based approaches has also put a microscope on contact data quality. Increasing data compliance pressures from GDPR, and and now accelerating with CCPA, are further necessitating a more strategic approach. As a result, data vendors need to meet higher standards, and low-quality data providers are been pushed out or scooped up by bigger, more technically savvy providers. In this context, it means fewer vendors and a significant improvement in the breadth and quality of third-party contact data.

Read the full post on JoinMOCCA.com »

top