Connecting consumer demographic information to a business contact record has always been a challenge for clients. Recently, a new approach was implemented to make these connections.
Are you heading to Las Vegas for the Modern Marketing Experience? We would love to meet you! Whether you want to talk shop or just say hi, feel free to set up a time to connect with us for a conversation or drink. Our team will be in town March 31-April 2.
Senior Brand Offer Marketing Manager (Dassault) Alia Murphy is interviewed.
Oceanos has just released a new capability for its Cloud Portal users. For those clients using Marketo, Static List integration is now an option when choosing which contacts you would like to Cleanse and/or Append though the connector.
Marketing Specialist (CashStar) Luke Nielson is interviewed.
Here at Oceanos one of the most frequently asked questions by our clients and prospects is “What should I be doing to reach my marketing goals?” Well, while each company and database is different and needs its own approach, we can tell you what you shouldn’t be doing.
Are you a member of the Boston Marketo User Group? If so, come join us for a discussion on Data Cleanse and Append.
Director of Marketing (Ipswitch) Zak Pines is interviewed.
Supercharge Predictive Analytics with Targeted Contact Data
Featured in CMO Essentials: Brian Hession’s “Supercharge the Top of Your Funnel with Data and Analytics” Article
In this article you will read
- How complete data can fuel your predictive model
- How to strategically source contacts that have the most potential
- Access to Aberdeen’s free report: “Lead Scoring: The Fundamentals & Factors in Best-in-Class Programs”