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Thinking about launching an ABM campaign? Check out this 36 page guidebook co-authored by Oceanos & Engagio.
Successful ABM starts with clean data and operations.
It’s tempting to jump straight to the fun stuff, like sending direct mail or launching your account-based ads. However, if you don’t have the right data in the first place, you’ll be costing your team greatly.
If you get this right, you’ll accelerate your ABM efforts and launch your team into hyper-growth.
Don’t launch your ABM campaign before reading this.
This is your trusted guidebook for setting the right foundation for your ABM program.
To ensure you’re ready for ABM, get your data ready by following this 6-step process. This process is going to help you avoid costly mistakes and give you the best chances at winning your high-value accounts.
Chapter 1: Identify Target Accounts
Chapter 2: Take Inventory of your Contact Data
Chapter 3: Cleanse & Enrich Your Contact Records
Chapter 4: Size the Addressable Market with a Contact Gap Analysis
Chapter 5: Design a Contact Acquisition Strategy
Chapter 6: Prioritize ABM-Ready Contact
Chapter 7: Implement a Continual Data Quality and Discovery Strategy